Digital marketing in today’s world is more like a jackpot for businesses that work to ramp up their revenue. They just have to hit it right. Obviously, online earning a digital advertising company can serve you better in this regard owing to its field expertise. Remember, digital marketing is not a plain term. In fact, it has several mediums and tactics included in it, just like traditional marketing. Simply put, the online mediums and channels where the audience loves to hang out. The critical parts of digital marketing are the tactics and strategies that revolve around making the most out of these mediums. We are talking about search engines, social media, and email.
What’s got into Digital Marketing?
Previously, you might hear about two to three terms only when digital marketing had just evolved. For instance, it included Search Engine Optimization, Search Engine Marketing, Social Media Marketing Services, and Email Marketing. Later it developed more, and the terms like Content Marketing, Inbound, and Outbound Marketing get added to its umbrella. The list further extends to Marketing Automation, Online PR, and lots more.
In short, with the changing trends, devices, and platforms, new digital venues are emerging. So, naturally, the critical parts of digital marketing or internet marketing services are subject to change too. So here we shed some light on the famous yet binding terms and tactics that fall under digital marketing with a brief definition.
Search Engine Optimization (SEO): SEO is the undertaking of improving a website to increase its visibility for the search. So when people search for a particular business’s relevant products or services on Google, Bing, or other search engines, the site can be visible in SERP. The higher ranking and better visibility generate more attention, web traffic, leads, and conversions into customers for the business.
Content Marketing: A marketing approach/ strategy deals with creating and distributing valuable yet relevant and consistent content. The sole reason for attracting, engaging, and retaining a business audience. In addition, it fosters brand awareness and drives revenue by encouraging profitable customer action. The content form can include but is not limited to articles, images, videos, podcasts, and the like.
Search Engine Marketing/ Pay Per Click: Also called paid search, it refers to paying for the ads that appear on search engines. Similarly, Pay Per Click means paying when someone clicks on your ad on result pages, websites, etc.
Email Marketing: means using emails to stay connected with prospects and customers. Primarily to keep them up to date about the new products, discounts, and other services or educate the audience or take follow-ups.
Social Media Marketing: As the name sounds, it is to interact with audience/ customers on different social media spaces like Facebook, LinkedIn, Instagram, Twitter, Pinterest, etc., to reinforce awareness and drive website traffic and sales.
Mobile Marketing: This marketing approach focuses on mobile devices like smartphones, tablets, etc., to reach the target audience for multi-channels like websites, email, SMS and MMS, social media, and apps.
Video Marketing: Using videos to promote/ market a business/ brand products or services to educate and boost engagement on digital and social channels.